Videos

Google Ads Account Teardowns & Audits

Real accounts, real numbers: walkthroughs of what is wasting spend and what to fix first.

Videos

Real Google Ads Account Teardown — Week of Oct 5Video · Oct 6, 2026 · 7:56 Real Google Ads Account Teardown — Week of Sep 7Video · Sep 8, 2026 · 7:08 Real Google Ads Account Teardown — Week of Aug 31Video · Aug 31, 2026 · 6:36 Real Google Ads Account Teardown — Week of Aug 24Video · Aug 24, 2026 · 8:15 How To Audit Google Ads With Buddy (for beginners)Video · Aug 16, 2026 · 1:46 How to audit your own Google Ads account in 5 minutes using a free Google toolVideo · Mar 31, 2026 · 0:45

Shorts

The $47 Billion Problem: Why Your Digital Ads Are Hemorrhaging MoneyShort · Sep 6, 2025 · 1:35 How to Audit Your Digital Marketing Agency | 3 Simple Steps to Stop Wasting MoneyShort · Mar 22, 2025 · 0:25

ChatGPT Ads & ChatGPT for Marketers

Signing up for ChatGPT Ads, launching a first campaign, and using ChatGPT in day-to-day PPC work.

Videos

How I Launched My First ChatGPT Ads CampaignVideo · Aug 25, 2026 · 5:53 ChatGPT for PPC Marketers — What Actually WorksVideo · Aug 17, 2026 · 6:58 Prompt Engineering for Paid Media (for beginners)Video · Aug 17, 2026 · 1:38 ChatGPT & Advertising All We Know Is Forever Changing.Video · Jan 27, 2026 · 2:50 Audience Segments: ChatGPT Thinks HumanVideo · Apr 16, 2025 · 0:24 ChatGPT as Your Daily AssistantVideo · Apr 13, 2025 · 0:24

Shorts

How to Sign Up for ChatGPT AdsShort · Oct 11, 2026 · 0:44 Creating Promotional Material for ContestsShort · Aug 23, 2026 · 0:42 AI Training That Works: ChatGPT, Custom GPT & ClaudeShort · Sep 14, 2025 · 1:48 GPT is part of my process. I’m a real human. @_johnmwilliams on IG.Short · Jun 17, 2025 · 1:14 Generating Keyword Ideas with ChatGPTShort · Apr 17, 2025 · 0:28

Buddy & AI Agents

Buddy, the open-source Google Ads agent, plus building and running AI agents with Claude, Gemini and Cursor.

Videos

MiniAgent — I Trained an Advertising AI for $0.13Video · Oct 6, 2026 · 7:04 Buddy on Strategy Explained in 8 MinutesVideo · Oct 5, 2026 · 6:29 Buddy on Gemini CLI and Claude CodeVideo · Sep 22, 2026 · 7:15 Claude for Marketing Teams — Agents and MCPVideo · Sep 12, 2026 · 8:22 How To Use Cursor With Grok For BeginnersVideo · Sep 10, 2026 · 6:40 How To Use Cursor With Claude For BeginnersVideo · Sep 9, 2026 · 5:27 Paid Media Automation SystemVideo · Sep 6, 2026 · 6:41 Building Your First AI AgentVideo · Sep 5, 2026 · 6:36 How To Use Buddy For BeginnersVideo · Sep 3, 2026 · 6:20 5 Open-Source Google Ads AI Tools I Just ShippedVideo · Aug 22, 2026 · 7:33 Buddy Goes Mobile — Your Ads Agent in Your PocketVideo · Aug 17, 2026 · 4:04 Two Things I Just Shipped for Google Ads + AI With Googles GeminiVideo · Mar 6, 2026 · 9:47 I open-sourced my Google Ads AI agent — 28 API actions, 6 sub-agents, full read/write access. Free.Video · Feb 9, 2026 · 2:54 Buddy AI AssistantVideo · Feb 3, 2026 · 4:43

Shorts

Talking to Buddy About LifeShort · Oct 4, 2026 · 0:47 A turf-cleaning company texted me an idea.Short · Jul 13, 2026 · 1:28 Amanda: AI-powered assistantShort · Mar 12, 2025 · 0:48

Google Ads Strategy

Campaign types, bidding, match types, Performance Max, AI Max, tracking and account structure.

Videos

AI Max for Search — A Practitioner's First TakeVideo · Aug 30, 2026 · 7:26 Campaign Types Decoded (for beginners)Video · Aug 29, 2026 · 6:01 Smart Bidding — What Google Won't Tell YouVideo · Aug 18, 2026 · 5:16 Performance Max Exposed: Wasted Spend, Hidden DataVideo · Jul 9, 2025 · 4:11 Broad Match 2025: 7 data signals that make (or break) Smart BiddingVideo · Jun 2, 2025 · 4:02 AI Max for Search — First LookVideo · Jun 1, 2025 · 3:47 Alpha-Beta Campaigns: Still Relevant in 2025?Video · Apr 3, 2025 · 0:53 Segmenting Campaigns by Device: Smart Move or Waste of Time?Video · Apr 2, 2025 · 1:04 Broad Match: Effective Tool or Budget Drain?Video · Mar 31, 2025 · 0:58 Brand Keywords: Include or Exclude?Video · Mar 31, 2025 · 1:35 SKAGs (Single Keyword Ad Groups): Smart or Overkill?Video · Mar 31, 2025 · 0:55 Maximizing Clicks: Traffic Tool or Trap?Video · Mar 30, 2025 · 1:38 Target ROAS vs. Target CPA: Pick Your Profitability PathVideo · Mar 29, 2025 · 1:54 Performance Max VS Traditional Campaigns: Choose Your PathVideo · Mar 29, 2025 · 2:22 Manual VS Smart Bidding: Choose Your Digital DestinyVideo · Mar 27, 2025 · 1:24

Shorts

Google's Best Practices I Agree With — Keep the GoldShort · Oct 8, 2026 · 0:45 Google's Best Practices I Agree With — Skip Auto-ApplyShort · Oct 7, 2026 · 0:47 Web-to-App Connect — The 21% ROI LiftShort · Sep 1, 2026 · 0:51 Account Structure Still MattersShort · Aug 26, 2026 · 0:49 Cluster Keywords with AIShort · Aug 20, 2026 · 0:45 Budget Pacing — Why Google OverspendsShort · Aug 19, 2026 · 0:44 Ad Assets — The Free Clicks You're MissingShort · Aug 16, 2026 · 0:57 How To Fix Conversion Tracking (for beginners)Short · Aug 16, 2026 · 1:01 A Parable About ImpressionsShort · Sep 11, 2025 · 1:30 Google Performance Max and AI Max for SearchShort · Aug 24, 2025 · 0:51 Finding the Right Audience The Key to Advertising Success Redefining Broad Match in 2025Short · Jun 2, 2025 · 0:47 Unlock the Secret to 27% More ConversionsShort · Jun 1, 2025 · 0:37 Shopping Campaigns: Granularity MattersShort · Apr 4, 2025 · 1:09 Optimization: Get in the NowShort · Apr 1, 2025 · 0:09 Display Network: Worth It for Small Budgets?Short · Apr 1, 2025 · 1:10 Level Up Your Brand in 2025 with YouTube AdsShort · Mar 27, 2025 · 0:15 Google Ads Search Terms Insights in 2025: Making Sense of Customer IntentShort · Mar 27, 2025 · 1:10 Google Performance Max: Key Updates to Power Your 2025 Holiday CampaignsShort · Mar 27, 2025 · 0:18 Google's AI-Powered Search Ads Just Got SmarterShort · Mar 26, 2025 · 0:19 Beyond Google Ads 5 Underutilized AI Strategies You Need NowShort · Mar 18, 2025 · 0:30

Build With AI: Scripts, Sheets & Code

Apps Script, Google Ads scripts, Sheets builds and other hands-on projects built with AI.

Videos

JavaScript and Google Apps Script for MarketersVideo · Sep 22, 2026 · 5:36 How To Build a Website From a ChatGPT WireframeVideo · Sep 11, 2026 · 6:52 Connect GA4 to AI for Automated InsightsVideo · Aug 21, 2026 · 5:56 Google Ads Scripts — Automate Without EngineersVideo · Aug 17, 2026 · 3:06 Live Search Engine INSIDE Google Sheets GPT-4o + SerpAPI + Cloud Run (Full Build & Lessons)Video · Apr 22, 2025 · 2:38:26 Transform Google Sheets into a DevOps Powerhouse in 10 Minutes (No Servers, No IDE!)Video · Apr 21, 2025 · 1:00:18 Turning a Google Sheet into a Pocket‐GPT: Our 15‐Minute Build, 3‐Hour Debug, and 1‐Click WinVideo · Apr 18, 2025 · 59:05

Shorts

Generate Schema Markup with AIShort · Oct 1, 2026 · 0:44 How To Use Git For BeginnersShort · Sep 7, 2026 · 0:45 I Just Saved $24,000 By Canceling ZoomInfoShort · Sep 15, 2025 · 1:07 Building a $50K SaaS Platform in 24 Hours with Claude AIShort · Jul 15, 2025 · 1:52

AI for Marketers

Prompting, automation and how AI is changing search and media management.

Videos

AI Foundations — Your First AI Marketing StackVideo · Sep 4, 2026 · 6:28 Prompting to Prompt: Why AI Isn’t About PerfectionVideo · Sep 27, 2025 · 4:51 The dark side of AI overload in campaign managementVideo · Aug 16, 2025 · 4:05 AI Playbook for PPCVideo · Aug 15, 2025 · 6:07 TEXT → JSON → CODE: The Evolution of AI PromptingVideo · Jul 30, 2025 · 3:48 Navigating the Shift from SEO to LLMs Strategies for Modern MarketersVideo · Jul 14, 2025 · 9:26 Prompting Isn’t Commanding: How to Think With AI, Not Just Use ItVideo · Jul 13, 2025 · 4:33 AI Is Changing Search Forever (And You Missed It)Video · Jul 6, 2025 · 4:12 Unlocking Meta's Advanced Analytics for Better Ad AttributionVideo · Jun 24, 2025 · 4:39

Shorts

Use AI to be strategicShort · Feb 8, 2026 · 1:58 Prompting to Prompt: Why AI Isn't About Perfection (Short)Short · Sep 27, 2025 · 1:59 AI + Automation Are Redefining PlatformsShort · Aug 26, 2025 · 0:43 Are We Using AI Tools the Right WayShort · Aug 15, 2025 · 1:12 AI tools, automations, and integrationsShort · Aug 6, 2025 · 0:15 3 AI Hacks to Instantly Improve Your AdsShort · Jul 21, 2025 · 1:27 Navigating the Shift from SEO to LLMs (Short)Short · Jul 14, 2025 · 1:04 Prompt Engineering for Beginners (Teaser)Short · Jul 13, 2025 · 0:15 Speed Up A/B Testing IdeasShort · Apr 15, 2025 · 0:29 Stop Their Scroll—With SoulShort · Apr 14, 2025 · 0:25 The 5 AI Trends Redefining Digital Marketing in 2025 AIShort · Mar 18, 2025 · 0:31 The Future Is Automated How AI Can 10X Your MarketingShort · Mar 18, 2025 · 0:29 Human AI The New Digital Marketing Dream Team AI doesnShort · Mar 18, 2025 · 0:26 AI Enhanced Storytelling Captivate Your Audience on Any Platform StorytellingShort · Mar 18, 2025 · 0:31 AI: The Future of Digital Marketing (Short)Short · Mar 13, 2025 · 0:38

Working With Agencies

How to tell whether a marketing agency is actually delivering.

Shorts

Kill the Giant Agencies?Short · May 11, 2026 · 0:47 The Trust Paradox: Why Leaders Ignore Their Own Teams (Until AI or Agencies Confirm It)Short · Sep 9, 2025 · 2:00 Is Your Digital Marketing Agency Delivering Results? | Agency Performance ChecklistShort · Mar 21, 2025 · 0:25 3 Ways to Measure If Your Digital Agency Is Actually Working | Digital Marketing ROIShort · Mar 20, 2025 · 0:23 3 Warning Signs Your Marketing Agency Is Wasting Your Money | Digital Agency Red FlagsShort · Mar 19, 2025 · 0:19 3 Essential Questions to Ask Your Digital Marketing Agency NOW | Improve ROI & ResultsShort · Mar 18, 2025 · 0:22

Conferences, Podcasts & Live Sessions

Conference sessions, podcast episodes and long-form live talks.

Hero Conf 2026 — The Session Block Worth Flying In ForVideo · Oct 10, 2026 · 6:08 AI isn't Helping How Your Media is ManagedVideo · May 11, 2026 · 30:50 Navigating the Paid Search Landscape — A reflection on marketing, empathy & expertiseVideo · Apr 17, 2025 · 49:43 Automating Campaigns: Embrace AI & Let Go of "I Wish"Video · Mar 30, 2025 · 29:53 AI: The Future of Digital Marketing (Live Video)Video · Mar 13, 2025 · 24:42

Mindset & Stories

Short reflections and stories from John.

Videos

Benny the Bear's Honey Hunt: A Lesson in Resource ManagementVideo · Mar 12, 2025 · 1:10

Shorts

The Best Is Still in Front of You.Short · Jun 30, 2025 · 0:50 Let’s start the day and the week with focus, fire, and full energy.Short · Jun 23, 2025 · 1:01 Paid Advertising NDA SystemShort · Jun 20, 2025 · 1:21