Web-to-App Connect — The 21% ROI Lift
About this video
How to turn on Google Ads Web-to-App Connect, which Google cites at 21% better ROI: link the app in Google Ads first, switch on web-to-app connect so installed users land in the app instead of the site, then measure conversion value against your CPA.
Chapters
- 0:00The unused 21 percent
Transcript
Read the full transcript of “Web-to-App Connect — The 21% ROI Lift”
Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).
0:00 — The unused 21 percent
Last 30 days, $222 of $948 bought zero conversions. Google sites a 21% web-to-app ROI lift. Link the app in Google Ads first. Clicks cannot open an installed app without that link. Turn on web-to-app connect. Installed users skip the site and land in the app. Measure conversion value against your 68 CPA. Google sites 21% better ROI with this on. Measure last. The lift does not exist until the app is linked and connect is on. Link, toggle, measure. The blog is on ahmeego.com.
Buddy by Ahmeego, a company of It All Started with an idea.
Related on ahmeego.com
More videos
Cluster Keywords with AI
Ad Assets — The Free Clicks You're Missing
Google's Best Practices I Agree With — Keep the Gold
Google's Best Practices I Agree With — Skip Auto-Apply
Account Structure Still Matters
Budget Pacing — Why Google Overspends
All videos → · Watch “Web-to-App Connect — The 21% ROI Lift” on YouTube ↗ · Subscribe on YouTube ↗