Account Structure Still Matters
About this video
Why account structure still matters even when Google says it doesn't: keep one intent per ad group so query, ad and page stay aligned, split brand so cheap branded clicks don't inflate non-brand bidding, and keep Performance Max out of brand so search stays measurable.
Chapters
- 0:00Wasted spend from mixed intent
Transcript
Read the full transcript of “Account Structure Still Matters”
Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).
0:00 — Wasted spend from mixed intent
$315 of $947 went to terms with zero conversions. Structure still compounds. One intent per ad group keeps query, ad, and page aligned. That is why quantity holds. Split brand so non-brand bidding never inflates on cheap branded clicks. CPA stays honest. Keep PMax out of brand so it cannot harvest easy conversions. Search stays measurable. Fix intent first. Brand split and PMax exclusions only work on clean groups. The blog is on ahmeego.com. Buddy by Ahmeego, a company of It all started with an idea.
Related on ahmeego.com
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