AI Is Changing Search Forever (And You Missed It)

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0:02Hot take. Social media is super important. But like this guy, he makes it cuter. He's the number three. His name is Benson. Latest news. Um, my understanding is that validation and credibility actually are superseding all that we do online. All right. So, questions you should ask yourself if you work in paid media, organic media, earned media, whatever side of the house that you work on. Huh, Benson? One, is your presence just dominated on LinkedIn? If so, that's cool, but I don't know that Google or Bing or or Yahoo or AOL are optimizing to LinkedIn. Number two, how's your Instagram? How's your meta?

How is your Tik Tok? It's great that you're posting a lot of personal content on LinkedIn, but are you also posting that same content and making it public on Instagram? Now, um if you're SMB, midsize, midco, large, enterpriseiz business, is your content relatable or does it look like and sound like your business? And is it disturbing what folks are doing online or is it part of the reality? Are you talking about the holidays? Are you showing off your family? Are you talking about your pups, enjoying your pool? Those things, relatable moments. Are you using Kora to answer questions and Reddit and being engaged? Are you talking about all those things as it relates to people? That's the future of what we do. um earned and owned have always in my opinion been the king and queen and I go really deep in paid. My job has always been to elevate

that and do it really really well. So strategy, think about uh from an organic perspective today if you want credibility, maybe you can buy your way to the top and maybe you can position your website because it's been around for 20 years to do something that's great. If you're new to market, start using all of the social media, start posting. Not everything's going to go viral, but that's not the point. It's just getting eyes on the prize, getting views, getting engagement, and putting out meaningful content.

Make it real. So, what you see today is real, right? This is me. My pup is now laying down. He's exhausted from hanging out with me. So, top three things here. Again, I think AI or the LLMs or the GPTs or whatever you want to call them are considering real content. Um, so I wouldn't consider CNN or Fox News or any of those places where you can buy your way um into the Forbes 50 for 50, 40 for 40, 30 for 30. Uh, I'm talking about, hey, what are you posting every day on your public profile as it relates to you as a CEO, CMO, strategist, accountant, auto body shop, plumber, whatever it might be. Are you just posting relatable, personable content that will help validate what you're saying when it comes to your business?

3:24Get on Instagram. Do it. Peace and love. Oh, also, if you want to debate this, feel free to comment and do all the things that you want to do. But, um, that wasn't the point of this post. Point of this post is to say, get on social media, get off LinkedIn. If you got one follower on Instagram, start asking yourself, are you really just amplifying your media to the people that already know who you are? That's good, but what about answering all the questions to the people that don't know who you are? Um, and being okay from starting from scratch. So, get on Reddit, find your channel, get on Kora, find your channel, and that's it. I think I said it a hundred times. Repeat after me. Owned and earned are king and queen of all that we do. Paid is just a support.