Use AI to be strategic

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A clip on using AI to be more strategic: whether it's Gemini for creative, Codex inside Cursor, or Claude (John's favorite, paired with Cursor), it takes hours of investment outside normal work. John explains he puts in that time to get more efficient at paid media so the people he works with benefit from what he learns.

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Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).

Hope as you're working through this that you're utilizing your favorite tool. It could be Gemini hopefully for creative. you're using maybe codeex uh but you have it built into cursor or your IDE period whatever you want command prompt your own terminal right or you're using claude uh which to me um is my favorite tool but I use it in partnership with cursor uh and it's an investment right I'm not going to lie to you I I spend hours and hours and hours outside of my working time to understand the tools and the benefits so that when I hit a wall usually It's not my wall, but if I hit somebody else's wall, I can figure out a way to go around it or I can go up and over it, right? And I'm not always bringing people along. Sometimes I'm failing in that, right? Because I'm just

going and it frees me up. And it frees me up to think beyond the normal so that I can work on being more efficient with paid media so that somebody else can benefit at the end of the day from my knowledge should they choose to partner with me, right? And whatever that might be. And so that could be financially, it could be mentally, it could be anything in life or in business, right? And so again, use your tools, use your resources, artificial intelligence is here to help us. And I think is the forefront of us being more strategic and less tactical. Build the game the way you want it built. Play the game the way you want it played. And if you choose, right, make it harder. So I can tell you the next iteration of this game that I'm going to build is going to be

much harder. And it's going to give the computer more control and it's going to make it tougher for me to shut them out. All right, I love y'all.

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