Budget Pacing — Why Google Overspends
About this video
Google can spend up to twice your daily budget on any given day. John's fix, in order: put campaigns on one shared budget so a single campaign can't empty the day, watch spend against the 2x line, and add a hard-cap script last that pauses the account when spend reaches it.
Chapters
- 0:00Google spends twice daily
Transcript
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Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).
0:00 — Google spends twice daily
Google can still spend twice with every daily budget you set. Set one shared budget. Google then cannot empty the day into a single campaign. Check spend against two times daily. That two times line is the most Google is allowed to take. Shared pool then the two times watch. You need that ceiling before any hard cap script. Add a hard cap script last. So the account pauses when spend hits that two times line. The blog is on ahmeego.com.
Buddy by Ahmeego, a company of It All Started With an Idea.
Related on ahmeego.com
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