Google's Best Practices I Agree With — Skip Auto-Apply
About this video
After $350 million managed, the Google best practice John keeps is regular search term review — here, adding the account's 72 negatives on terms that never converted. The ones he ignores are auto-apply recommendations and broad match pushes, which send more spend into those zero-conversion terms.
Chapters
- 0:00Spend with zero conversions
Transcript
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Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).
0:00 — Spend with zero conversions
After $350 million, $969 of $2,302 still bought zero conversions. CPA sits at $144. Keep term reviews and add the 72 negatives. That is the gold because $969 never converted. Clean that waste before you trust any other recommendation. A $144 CPA is still dirty. Ignore auto apply and broad match pushes. They send more spend into those zero conversion terms. The blog is on ahmeego.com. Buddy by Ahmeego, a company of It All Started With an Idea.
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