Unlock the Secret to 27% More Conversions

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A short clip on Google's AI Max for Search and its claim of up to 27% more conversions without increasing ad spend. John's 'secret' is that there isn't one, and he takes the early-adopter hype with some skepticism.

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Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).

AI Max for search. So, I'm going to tell you a secret. The secret is there isn't any. It's what Google said that if you use it, you can get up to 27% more conversions without actually increasing your ad spend. They're adding more money to the books of Google, which I mean, I think is cool. Uh because the early adopters are all screaming and saying they're crushing it. So if we take what they say in GML and AI is all of this and what it's supposed to be, 27% ain't so

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