How To Audit Google Ads With Buddy (for beginners)

Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).

0:00 — The problem — wasted spend

Your Google Ads account can look healthy and still be leaking. Most people never see the score. They just keep feeding smart bidding a broken story. Step one, open Buddy.

0:10 — Step 1 — Open Buddy

Same agent on the web and on iPhone. Connect the Google Ads account that is actually spending, not a sandbox, the live one. Step two, ask in plain

0:22 — Step 2 — Ask for the 250-point audit

English. Run the 250 point audit. You do not need a prompt library. Say it like you would say it to a media buyer sitting next to you. Step three, read

0:34 — Step 3 — Read the score

the score before you touch a bid. This account came back 86 out of 100. Three criticals. That number is not a grade for your ego. It is a punch list.

0:47 — Why this order

Why this order? If you change bids first, you are optimizing to a lie. The audit tells you what is broken. The score tells you how bad. The top critical tells you what to do today. Here is the first critical.

1:00 — The first critical — Maximize Clicks to tCPA

The campaign is on maximize clicks and someone typed a $45 CPA goal next to it. Those two things do not go together. Maximize clicks buys clicks. It will not protect your CPA. Switch that campaign to target CPA, then leave it alone long enough to learn.

1:21 — Step 4 — Add the negatives

Step four, add the negatives Buddy listed. Search terms that can never convert. This is the free clean up. Do it before you raise budget or you are buying more of the same waste. That is the audit.

1:33 — Recap

Score, top fix, negatives. The full walk through is on ahmeego.com. Buddy by Ahmeego, a company of It All Started With an Idea.