GPT is part of my process. I’m a real human. @_johnmwilliams on IG.

Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).

Today an intern said, "Uh, Chad GPT is a good tool to fix ideas that we already know how to fix." I proceeded to not lecture but tell a little bit of a story. And then I showed him on how ChatGPT can solve problems we as an industry, as marketers have yet to solve. And he said, "You did this with Chad GBT." I said, "I did this with Chad GBT and this documentation doesn't exist anywhere on how to solve for this particular problem. And I didn't need access to a website. I'm a marketer. I didn't need an engineer. I didn't need a developer. What do you do?" He said, "I'm in computer science."

And I said, "Cool." I said, "Well, how long does it take to go through this process?" He said probably four people because you have dev, you have QA, you have debug, and then you have final review. And I did all that in an hour and I didn't have access to the website. Then he just sat back and he smiled. What does that tell you?