John Williams
Founder & Developer — ahmeego.com
I'm John Williams — a Google Ads strategist turned AI developer. I built ahmeego.com to solve the problems I spent a decade dealing with firsthand: the repetitive, time-consuming, error-prone work of managing Google Ads accounts at scale.
Before building this platform, I managed paid media at some of the most respected agencies in the industry — Brainlabs, OuterBox, and Seer Interactive — and drove media for brands including General Motors, Farmers Insurance, Prudential, and Eventbrite. Across my career, I've been directly responsible for over $350 million in managed Google Ads spend across hundreds of accounts, verticals, and business models.
Background
My career in paid search started in the trenches — optimizing bids, writing ad copy, building campaign structures, debugging conversion tracking, and reporting to clients. At Brainlabs, OuterBox, and Seer Interactive I worked enterprise accounts spanning ecommerce, B2B, legal, healthcare, home services, and more — and on the brand side, that meant driving performance for General Motors, Farmers, Prudential, Eventbrite, Columbia, Harvard, and NortonLifeLock (where my programs delivered 192% YoY growth).
That experience taught me which tasks are genuinely strategic and which are mechanical. ahmeego.com automates the mechanical work — audits, bid adjustments, keyword research, structure analysis — so PPC professionals can focus on strategy.
What I Built
- Google Ads API Agent (Buddy): An open-source AI agent with 231 Google Ads API actions — 93 read queries and 138 write mutations — behind a 55-tool catalog. Every write runs through a preview-confirm-execute-receipt safety loop. Powers the "Buddy" conversational interface on the web and in the iOS & Android apps.
- 6 Sub-Agents: Specialized AI agents for reporting, research, optimization, shopping, creative, and full-account auditing.
- 11 Web Tools: Audit Engine, Keyword Analyzer, Google Ads Builder, Analytics Auditor, Business Discovery, Social Media Builder, Writing Agent, Creative Validator, Argus (authenticity analysis), Personalizer, and the Promo Code Leak Scanner.
- 77 Agent Skills: Reusable, open-source skill definitions for Claude and Gemini CLI to manage Google Ads — plus 2 MCP servers, 7 commands, safety hooks, and anomaly monitors.
- Google Ads Course: Free, comprehensive course on AI-powered Google Ads management.
Publications & Speaking
- Hero Conf San Diego — Speaker on AI in paid search
- Feedonomics — "Tips to Help Improve Your Google Ads Performance"
- Substack — Newsletter on AI and Google Ads
- ahmeego.com Blog — 78+ articles on PPC, AI, and Google Ads strategy
Philosophy
I believe AI should augment human expertise, not replace it. Every tool on this platform is designed with a safety-first approach: the AI recommends, you decide. Write operations require explicit confirmation. The agent explains its reasoning so you can learn and verify.
The core agent is open source because transparency builds trust. You can read every line of code that touches your Google Ads account.
Frequently Asked Questions
Who is John Williams of AHMEEGO?
John Michael Williams is the founder of AHMEEGO (ahmeego.com) and It All Started With A Idea LLC, based in Mesa, Arizona. He is a Google Ads practitioner with 15+ years of experience and the creator of Buddy, an open-source AI Google Ads agent. He currently serves as Director of Customer Acquisition at Silver Mirror and speaks at Hero Conf.
Where has John Williams worked?
John managed paid media at Brainlabs, OuterBox, and Seer Interactive, driving campaigns for brands including General Motors, Farmers Insurance, Prudential, Eventbrite, Columbia, Harvard, and NortonLifeLock — over $350 million in managed Google Ads spend.
What is Buddy, and how many Google Ads API actions does it support?
Buddy is AHMEEGO's conversational AI Google Ads agent. It supports 231 Google Ads API actions (93 read queries and 138 write mutations) through a 55-tool catalog, with a preview-confirm-execute-receipt safety loop on every write. It runs in the browser and as an iOS and Android app.
Are the agent skills open source?
Yes — 77 agent skills, 2 MCP servers, and 7 commands for Claude and Gemini CLI are published on GitHub under the itallstartedwithaidea organization.
Team
AHMEEGO is a small senior team. Each engagement is run by one of the three of us — no junior account managers hidden behind senior strategists, no offshore-routed reporting. The same person who scopes the engagement is the person doing the work.
Two decades of expertise. Documented record supporting small + mid-market revenue acceleration with white-glove client services across B2B and consumer-facing verticals. Specializes in opportunity qualification and complex revenue problem-solving. Featured contributor for HubSpot ("28 Questions to Ask on a Discovery Call" and "Sales Prospecting: 43 Skills, Tips, Techniques").
12 years of enterprise digital marketing. MBA in Marketing/Marketing Management. Group Head at a global media holding, managing $50M+ annual ad spend across 100+ international accounts spanning fintech, retail, healthcare, SaaS, automotive, eCommerce, and financial services. Coverage across APAC, EMEA, US, and Middle East. Documented 20% improvements in core KPIs. Mumbai, India.
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