How To Fix Conversion Tracking (for beginners)

Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).

0:00 — Why tracking breaks

About 90% of Google Ads accounts have broken conversion tracking. They just do not know it yet. Smart bidding is optimizing to silence. Check

0:10 — Check 1 — Name the conversion

one. Name the conversion. Open Google Ads, tools, conversions. The action you actually care about, purchase, lead, booked call, should be the only primary. Primary means this is

0:25 — Check 2 — Confirm the tag fires

what bidding optimizes to. Check two. Confirm the tag fires. Complete a test conversion yourself. If the tag does not fire on the thank you page, do not touch bids. Fix the tag

0:37 — Check 3 — Ads vs GA4

first. Check three. Compare Google Ads to GA4. Same day, same conversion. If Ads says 40 and GA4 says 12, you have a measurement problem, not a media

0:50 — Recap

problem. When those three line up, you have a moat. Full walk-through on ahmeego.com. Buddy by Ahmeego. It all started with an idea.