Kill the Giant Agencies?

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You almost have to eliminate the mass of agencies. You almost have to get back to like the core the core group to be like a dream to want to work for like Cara and Havas. It used to mean something, right? It used to mean something to want to be part of Google and Microsoft. It did. It was a badge of honor to be part of Hanapin. And so, I I think you have to get back to consolidation in our industry where somebody has to say, "You know what? I've had enough. I I can't possibly continue to think about revenue for myself. I have to think about revenue for the for the businesses we get to serve." And I I think that's the answer.