Paid media

  • Paid search
  • Google Ads management
  • Microsoft Ads management
  • Bidding strategy
  • Performance Max
  • Google Ads audit
  • YouTube ads
  • Programmatic
  • App campaigns
  • Facebook & Instagram ads
  • LinkedIn ads
  • TikTok ads

Nonprofits

  • Nonprofit marketing
  • Google Ad Grants
  • Microsoft Ads nonprofit grant

Measurement

  • Analytics
  • GA4 setup
  • Server-side tracking
  • Conversion tracking audit
  • Offline conversions
  • Consent mode
  • Data Studio reporting
  • Marketing mix modeling

SEO & web

  • SEO
  • Technical SEO audit
  • Local SEO
  • Ecommerce SEO
  • AI search optimization
  • Website builds
  • WordPress maintenance
  • Site migrations
  • Landing pages & CRO

Commerce & systems

  • Shopify
  • Amazon
  • Amazon ads
  • Klaviyo email & SMS
  • Faire wholesale
  • Google Merchant Center
  • CRM implementation
  • ERP (Odoo)
  • Mobile apps
  • AI agents

Explore

  • Videos
  • Free tools
  • Buddy — AI Google Ads agent
  • Blog
  • Case studies
  • Projects
  • About John Williams
  • Contact

Elsewhere

  • It All Started With An Idea (agency)
  • YouTube
  • Substack
  • LinkedIn
  • GitHub
  • Buddy on the App Store
  • Buddy on Google Play