Google's Best Practices I Agree With — Keep the Gold
About this video
Which of Google's best practices to keep: the ones that already lower CPA in your own account. John's rule is to name the 'gold' — practices backed by evidence — before cutting anything, then review waste second, because a best practice is not a budget.
Chapters
- 0:00Spend with zero conversions
Transcript
Read the full transcript of “Google's Best Practices I Agree With — Keep the Gold”
Source: YouTube auto-generated captions, lightly cleaned (repeated caption lines removed, misheard brand names corrected).
0:00 — Spend with zero conversions
Last 30 days spent $2,354 and $1,000 bought zero conversions. 71 terms, average CPA $147. Keep the Google practices that already lower CPA in this account. Gold is evidence, not a slogan. Name the gold before you cut, or you will negate converting terms. Waste review is second. Ignore the rest because $1,000 already bought zero conversions. A best practice is not a budget. The blog is on ahmeego.com. Buddy by Ahmeego, a company of It all started with an idea.
Related on ahmeego.com
More videos
Google's Best Practices I Agree With — Skip Auto-Apply
Web-to-App Connect — The 21% ROI Lift
Account Structure Still Matters
Cluster Keywords with AI
Budget Pacing — Why Google Overspends
Ad Assets — The Free Clicks You're Missing
All videos → · Watch “Google's Best Practices I Agree With — Keep the Gold” on YouTube ↗ · Subscribe on YouTube ↗