Faire wholesale management: storefront, Faire Direct, and Promoted Listings

Who this is for

• Product brands — gift, home, beauty, food, apparel, accessories — selling to independent retailers.
• Brands with existing stockists who have started ordering through Faire and may be paying marketplace commission on accounts they already had.
• Shopify brands that need wholesale inventory and orders in the same system as retail.
• Brands spending on Promoted Listings without knowing what a retailer costs to acquire.

What's included

Storefront and catalog

• Brand profile, story and photography that independent buyers actually respond to.
• Wholesale and suggested retail pricing that leaves room for both your margin and theirs, with order minimums, case packs and lead times set deliberately.
• Product titles and descriptions written for buyers searching Faire, not copied from your retail site.
• Line sheets and Faire Direct links for trade shows and sales reps.

Faire Direct program

A list of every retailer who has ordered from you or heard from you, matched against your Faire customers, then a personal email with your Faire Direct link and a quarterly Faire Campaigns email so each one qualifies for 0%. Where an existing stockist ordered through the marketplace first, we file the commission change request with the documentation Faire accepts.

Promoted Listings management

Audience, budget, product exclusions and seasonal timing, judged on retailers acquired and their reorders.

Shopify and ERP sync

The Faire sales channel app configured for inventory, order and price sync, tested with a real order, and Faire orders tagged so wholesale revenue stays separate downstream.

How we run a Faire account

Common Faire mistakes

• Long-standing stockists ordering through the marketplace, at 15%, because nobody sent them a Faire Direct link.
• No quarterly Campaigns email, so retailers fall out of automatic qualification.
• Choosing next-day payouts by default, paying 3.5% when cash flow would allow the 1.9% 60-day option.
• Promoted Listings spending on low-margin products that should have been excluded.
• Inventory not synced, leading to accepted orders that can't ship.
• Shopify retail prices pulled into Faire as wholesale prices.
• Commission change requests backed by packing slips or order histories, which Faire doesn't accept as proof.

How Faire's fees actually work

Every order also carries a payment processing fee, set by the payout speed you choose in Account Settings:

Sources: Faire's cost to sell in North America and its brand terms for the US and Canada. The processing fee arrived with Faire's July 2023 pricing update. Brands in Faire's Insider Partnership may also be responsible for shipping costs on some Faire Direct orders.

Faire calculates your payout as order subtotal plus shipping reimbursement, minus commission and processing. On a $500 opening order with 30-day payouts, that's $75 commission, the $10 new customer fee and $12.30 processing. The same order through Faire Direct costs only the $12.30.

How a retailer qualifies for 0% commission

Under Faire's Faire Direct commission policy, a relationship qualifies automatically when any of these is true:

• The retailer signs up for Faire through your Faire Direct link or widget.
• Their first order with you comes through your Faire Direct link, widget or invoicing tool.
• You emailed them through Faire's Campaigns tool or in the Faire app in the three months before their first order.
• They scanned your Faire Direct QR code in the Faire app and ordered within 12 months.

Simply uploading a retailer to your customer list doesn't qualify them. If a known retailer's first order came through the marketplace anyway, you can request a commission change, but the evidence rules are strict:

Faire won't accept order histories, shipping labels, packing slips, payment receipts or order confirmation emails for existing customers, so we keep proper invoices on file for every direct account. Retailers also have a reason to say yes: Faire offers eligible retailers 60-day payment terms and free returns on first orders, and retailers new to Faire who arrive through your link get a sign-up incentive and free shipping with you for a year.

Promoted Listings: the mechanics that shape our setup

From Faire's Promoted Listings documentation:

• You pick new retailers only, or new and returning. Returning-retailer ads skip anyone acquired through ads in the past year and anyone connected through Faire Direct.
• Faire sets the bid per click from its predicted conversion rate, and charges once per click per ad impression, so repeat clicks on the same listing in one session aren't billed again.
• The monthly budget is spread across the month, budget changes take effect the next day, and an optional flexible budget raises the cap in high-demand months.
• Every available product is eligible by default; individual products can be excluded in product settings.
• It runs in the US and Canada, with Europe in beta for selected brands. On the performance page, Faire recommends running at least a month before judging results.
• A retailer counts as acquired if they order within two weeks of a click, so final numbers for a month can take up to six weeks. Faire reports First-Year ROAS alongside first-order sales, and that's the figure we judge on.

How we run it: exclude products whose wholesale margin can't carry a 15% commission plus acquisition cost, judge acquired retailers on expected reorders rather than the first order alone, and time budget to the buying seasons for your category.

Shopify and ERP sync details

Faire's Shopify integration runs through the "Faire: Sell Wholesale" sales channel app. A few details from Faire's documentation shape our setup:

• Automatic product matching only works on an exact, unique SKU match; anything else has to be linked by hand (Faire).
• Inventory is pulled from the Shopify locations you choose, and Shopify only deducts stock for Faire orders when both inventory sync and order sync are on (Faire).
• Price sync only covers Faire-supported currencies; other currencies need manual prices.
• Only one Shopify store can connect to one Faire account at a time.
• During setup you choose whether Faire pulls Shopify's wholesale or retail price (Faire). Getting this wrong is the fastest way to list at the wrong price.

If you run an ERP, Faire orders reach it through Shopify. We tag Faire orders in Shopify — the order sync settings support custom tags — so wholesale revenue stays separable when Odoo or your accounting system pulls those orders. More on that on our ERP page.

Retailer-ready checklist

• A GS1-licensed barcode on every sellable unit, and a separate one on case packs if you sell by the case.
• Wholesale price, suggested retail, minimums and case quantities consistent across Faire, Shopify and line sheets.
• Children's Product Certificates or General Certificates of Conformity ready for regulated products, under the CPSC's certificate rule.
• "Made in USA" claims only where they meet the FTC's labeling rule.
• Lead times you can actually hit in your busiest month.

Pricing and engagement

A setup project followed by a flat monthly fee rather than a percentage of wholesale revenue — Faire already takes one percentage, and you don't need a second. Per our pricing page, nothing we do is billed as a percentage, and nothing locks you in. Any Promoted Listings spend is billed by Faire directly.

Platforms we work in

Faire plus the systems wholesale orders flow into.

FFaire Shopify Odoo QuickBooks SShipStation

Proof you can check before you call

There's no Faire case study on this site yet. The closest published work is Squeaky Clean Turf, where we rebuilt a product line sold both retail and wholesale in Shopify with the two channels separated, a dedicated wholesale page on the new site, and every order wired into the CRM. Faire management uses the same catalog, pricing and integration discipline.

Frequently asked questions

Talk to us about Faire

Share your Faire shop link (or your brand), how many retail accounts you have today, and whether you sell on Shopify.

Top 25 references

The primary sources, standards, research, and tools we rely on for this work. Every link was checked on 2026-10-11. We aren't affiliated with these publishers unless noted.

Official documentation

1. How much does it cost to sell on Faire if I'm based in North America? — Faire Help Center
   The 15% marketplace commission, the one-time $10 new customer fee, 0% on Faire Direct, and payment processing from 1.9% to 3.5% plus $0.30 by payout speed.
2. Faire Direct commission policy — Faire Help Center
   The four automatic routes to 0% commission and the 4-year, 12-month and 3-month documentation windows for commission change requests.
3. Brand terms of service (USA and Canada) — Faire Help Center
   The contract governing commission, payouts, order acceptance and retailer terms for North American brands.
4. North America pricing update — Faire
   Faire's July 2023 announcement that introduced the payment processing fee and the current commission structure.
5. How does Promoted Listings work? — Faire Help Center
   Audiences, monthly budgets, flexible budget, pay-per-click pricing, product exclusions and the rule that Faire Direct retailers never see your ads.
6. Can I integrate with Shopify? — Faire Help Center
   What the Faire sales channel syncs between Shopify and Faire, and the one-store-per-account limit.
7. What is Shopify order sync? — Faire Help Center
   How accepted Faire orders are created in Shopify, custom order tags, and when Shopify deducts inventory for them.
8. How do I manage my Shopify settings? — Faire Help Center
   Inventory, order and price sync settings, automatic product matching on exact and unique SKUs, and the currency limit on price sync.
9. Shopify B2B — Shopify Help Center
   Shopify's native wholesale tools, the alternative or complement to Faire for accounts you already serve directly.
10. Inventory and locations — Shopify Help Center
    How Shopify tracks stock per location, which decides what quantity Faire is allowed to sell.
11. Shopify Connector — Odoo 19.0 documentation
    How Faire orders that land in Shopify then reach Odoo, on a scheduled sync rather than in real time.

Standards & policy

12. Global Trade Item Number (GTIN) — GS1
    The standard for barcodes that larger stockists and their point-of-sale systems expect on every unit and case.
13. How to get UPC barcodes for products — GS1 US
    Licensing a company prefix so case packs and eaches each carry their own legitimate identifier.
14. 16 CFR Part 323: Made in USA Labeling — eCFR (U.S. Government)
    The FTC rule for unqualified Made in USA claims, which applies to product labels and wholesale listings alike.
15. Streamlined Sales Tax Governing Board — Streamlined Sales Tax
    The multistate sales tax agreement and its uniform exemption certificate, relevant when wholesale buyers claim resale exemption off Faire.
16. 16 CFR Part 1110: Certificates of Compliance — eCFR (U.S. Government)
    The CPSC rule behind the General and Children's Product Certificates that stockists can ask for before carrying toys, kids' goods and other regulated products.

Research & studies

17. Monthly Retail Trade — U.S. Census Bureau
    Official U.S. retail sales by store category, useful for timing wholesale pushes to retailer buying seasons.
18. Annual Retail Trade Survey — U.S. Census Bureau
    Annual retail sales, inventories and margins by industry, the closest official data on how retailers buy.
19. Small Business Credit Survey — Federal Reserve Banks
    Federal Reserve data on small firms' cash-flow and financing pressure, which is why net terms matter so much to independent retailers.

Leading tools

20. Faire: Sell Wholesale — Shopify App Store
    Faire's Built for Shopify sales channel app, free to install, with catalog, inventory and order sync; merchant reviews flag real setup pitfalls.
21. ShipStation API documentation — ShipStation
    The shipping platform many brands use to fulfil Faire orders after they reach Shopify.
22. Ankorstore — Ankorstore
    A European wholesale marketplace with a model similar to Faire's, worth comparing for brands selling into Europe.
23. JOOR — JOOR
    A wholesale ordering platform used mainly in fashion, where retailers and reps expect line sheets and seasonal ordering.
24. NuORDER by Lightspeed — Lightspeed
    B2B ordering for brands selling through reps and trade shows, an alternative when your buyers don't use Faire.

Communities & courses

25. Shopify Community — Shopify
    Merchant forums where Faire sales channel sync problems, duplicate products and order-tagging workarounds get discussed in the open.

Related services