SEO that survives core updates

Technical SEO, structured data, content authority, Core Web Vitals, local SEO, and AI search optimization. Built around Google's published guidance on helpful content, topic clustering, and URL structure — not on chasing the algorithm.

By John Williams · Updated 2026-05-20 · 9 min read
77 pages shipped at Goodlife
4,486 local SEO pages on ahmeego
0 Core Web Vitals issues
$0 hosting on Cloudflare

Who actually does the work

John Williams drives technical SEO + structured data, Kristy Morgan owns content strategy + editorial cadence, Sandeep Muley handles measurement, attribution, and reporting infrastructure. Read the full team page.

SEO is a craft now indistinguishable from publishing strategy. The brands that win the next core update will be the ones with the deepest topical authority, the cleanest technical foundation, and the most credible E-E-A-T signals — not the ones that buy the most links.

What we've built (live portfolio)

Two reference projects you can crawl yourself before talking to us.

Portfolio · Live

Good Life Insurance Group — 77 pages, full schema

Domain transferred, Astro static + Pages Functions, Article + Person + Organization + Service + LocalBusiness + FAQPage + Breadcrumb on every page. Internal linking density designed around topic clusters per Google's URL structure guidance. Live in a weekend.

Read the case study →
Portfolio · Live

ahmeego.com — 4,486 local SEO pages

Programmatic local landing pages by city × service. Each one has its own LocalBusiness + Service schema, ZIP-level content, and is reachable from a hub-and-spoke nav. The architecture itself is the case study.

Browse the live pages →

Live organic + content portfolio

Real engagements across content-led commerce, marketplace SEO, and small-business shipped builds. From bodybuilding.com to a Mesa, AZ insurance brokerage.

Portfolio · Organic + content

Bodybuilding.com — supplements + fitness content

Content-led organic engine pairing buying-guides + workout libraries + supplement product pages. The lesson the team operates by: editorial + transactional don’t compete — they compound when interlinked.

bodybuilding.com →
Portfolio · Organic + brand

Expedia Group — global travel marketplace

Multi-brand portfolio (Expedia, Hotels.com, Vrbo). Reference for hub-and-spoke SEO at marketplace scale; brand consistency across three sub-brands; international hreflang at 40+ regions.

expediagroup.com →
Portfolio · Live · AZ

Good Life Insurance Group — Mesa, AZ brokerage

Production insurance brokerage we shipped end-to-end on Cloudflare. 77 pages, full schema, MailChannels lead pipeline, KV-rate-limited forms, real E-E-A-T. Live in a weekend with Buddy.

goodlifeinsurancegroup.com →
Portfolio · Live · AZ

AZ auto dealerships

Multi-rooftop AZ dealership network references. Inventory-feed-driven Vehicle Listing Ads, ZIP-level dealer-locator targeting, service-bay re-engagement campaigns. Sanderson Ford (Glendale) shown.

sandersonford.com →

Local SEO — Arizona examples

Local · AZ

Goodlife Insurance Group (live portfolio)

Mesa-based insurance brokerage. LocalBusiness schema with full NAP, embedded Google Maps, GMB integration, review schema. We built it. goodlifeinsurancegroup.com.

Read the case study →
Local · AZ

State Farm AZ agent network

Public benchmark for multi-location local SEO. Each agent gets their own LocalBusiness page with proper city + ZIP geo-schema. The mid-market lesson: don't try to rank one corporate page in 50 cities; ship 50 location pages with 50 LocalBusiness schemas.

statefarm.com (AZ) →
Local · AZ

AZ auto dealer groups

Multi-rooftop SEO is its own discipline — separate sites or subdomains per dealership, shared inventory feed, careful canonical management to avoid duplicate-content penalties. The big AZ groups all get this right.

Example: larrymillerdodge.com →

Our SEO framework

Free Buddy crawl + Search Console review

Buddy crawls your site, we pull Search Console data, and we deliver a written technical-debt report inside 48 hours. Free.

Information architecture per Google's published guidance

Topic clusters as directories. Hub-and-spoke. Hyphenated URLs. Consolidated canonicals. Per Google's SEO Starter Guide — "Group topically similar pages in directories." This is the foundation.

Structured data graph

Article + Person + Organization + WebSite + WebPage + Breadcrumb on every page. Service + LocalBusiness where applicable. FAQPage where there's a real Q&A. Speakable for AI search. Validated through Google's Rich Results test before deploy.

Content depth + author authority

Author bylines with credentials and external sameAs. Update dates visible. Citations to authoritative sources. AI assistance disclosed where used. Per Google's helpful-content guidance — "providing expert or experienced sources can help people understand your articles' expertise."

Core Web Vitals lock-in

LCP <2.5s, INP <200ms, CLS <0.1. Cloudflare-native stack handles most of this automatically. Image optimization, lazy-load, font preconnect, JavaScript audited for unnecessary work on the main thread.

Latest in SEO

Case study
Building Good Life Insurance Group on Cloudflare with Buddy
Case study
Building Summit Tracker on Cloudflare Workers
Hub
All SEO articles + tutorials →
Reference
Our llms.txt — working AEO example

Frequently asked

How do you approach technical SEO?
Site architecture first — directory structure that reflects topic clusters per Google's published URL guidance, breadcrumbs auto-derivable from URL slugs, hyphens not underscores. Then structured data, then Core Web Vitals, then content depth. We rarely touch on-page word count without first fixing crawl economics.
Do you do AI search optimization (AEO)?
Yes. We add Speakable schema, llms.txt, structured data graphs (Article + Person + Organization + WebSite), and content recipes that get cited in ChatGPT, Claude, Perplexity, and Google AI Overviews. The ahmeego.com llms.txt is itself a working reference.
What's your stance on AI-generated content?
AI-assisted, human-edited, transparently disclosed. Per Google's helpful content guidance, the question isn't whether AI is involved — it's whether the content is helpful, reliable, and people-first. We disclose AI assistance on every page that uses it.
Can you handle a site migration?
Yes. Goodlife Insurance Group was a domain transfer + full rebuild on Cloudflare with 77 pages of new content, full schema, and zero downtime. Post-migration ranking recovery is one of the most data-driven parts of the engagement.
Do you work in eCommerce SEO?
Yes. Faceted navigation, canonical strategy, product schema, review aggregation, internal linking density, category page depth. Blue Nile and Nike are public benchmarks for what enterprise eCommerce SEO looks like at scale.
How do you measure SEO ROI?
Organic revenue (or qualified leads), not vanity rankings. We tie organic clicks to revenue via GA4 + GTM + conversion APIs and review the cohort monthly. Rankings are a leading indicator; revenue is the result.

Talk to a strategist

Tell us where you are. We respond within one business day with a written take. No demos, no slide decks, no pitch.

John, Kristy, or Sandeep will reply. One of the three of us will respond personally within 1 business day. No SDR queue.
We respond within 1 business day. No spam, ever. Read our privacy notice.
Paid Search → Quality Score and structured data work together — paid + organic compound. Local Business → LocalBusiness schema + GMB + ZIP geo-targeting. AI Marketing → AEO, Speakable schema, llms.txt for citation in AI search. eCommerce → Product schema, faceted navigation, buying-guide content hubs.
AI disclosure: This page was drafted with AI assistance and edited by a human. The case studies and team statements describe real engagements and real practitioners. Public-brand showcases (Nike, Reebok, Blue Nile, State Farm AZ, AZ auto groups) are cited as observable industry examples and do not imply a client relationship.

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