New · iOS + Android

Your AI media manager, in your pocket.

Buddy does what a media manager does — builds campaigns, writes ad copy, fixes bids and budgets, adds negatives, audits accounts, hunts wasted spend, and plans strategy — for Google Ads, in plain-English chat, as a native app for iPhone and Android.

Buddy is live on both stores today — App Store and Google Play.

The what & the why

What is Buddy — and why do I need it?

What it is: Buddy is an AI media manager for Google Ads. Instead of clicking through dashboards, you chat in plain English — "build me a Search campaign for my spring offer," "why is my CPA up," "optimize my bids for ROAS" — and Buddy does the work a media manager would: campaign builds, ad copy, bid and budget changes, negative keywords, 250-point audits, keyword research, tracking checks, and 30/60/90 strategy. It's the same agent that runs on ahmeego.com — 231 API actions and 6 sub-agents — packaged for iPhone and Android.

Why you need it: Google Ads punishes unmanaged accounts. Search terms drift, budgets cap out on your winners while low-intent queries burn spend, and creative goes stale. Most small accounts leak 10–20% of budget to fixable waste. Agencies charge hundreds a month for the upkeep; doing it yourself means hours in the interface every week. Buddy gives you that upkeep in minutes — it finds the leaks, explains every fix with the reasoning behind it, and drafts the corrections so you stay in control.

Who it's for: business owners running their own ads, freelancers and consultants juggling clients, and agency teams managing hundreds of accounts — Buddy works across every Google Ads account you connect, and your account, credits, and history sync between web and mobile.

29-second preview

See Buddy on a phone

The same preview that plays on the App Store — real chat, real ad copy, real recommendations, rebuilt for one thumb.

Screenshots

Everything a media manager does — in nine frames

The store screenshots, in the same order they tell the story on the App Store.

Buddy app introducing itself as an AI media manager: builds campaigns, writes RSA creative, fixes bids and budgets, audits accounts, researches keywords, and plans strategy
Meet Buddy, your AI media manager
Buddy app building a launch-ready Google Ads Search campaign with ad groups, 42 keywords, 18 negatives, 15 headlines, and a suggested daily budget
Build campaigns in minutes
Buddy app drafting 15 RSA headlines and 4 descriptions for a plumbing service
Ad copy that converts, written with you
Buddy app recommending nine bid, budget, and negative-keyword changes with an estimated +14% ROAS and plain-English reasoning
Bids, budgets & negatives — handled
Buddy app finding $4,180/month of wasted Google Ads spend with negative keyword recommendations
Find wasted spend before it burns budget
Buddy app running a 250-point Google Ads audit, scoring the account 86/100 with prioritized fixes
250-point audit, done in seconds
Buddy app expanding keywords by match type with CPC and coverage-gap estimates
Smarter keywords, by match type
Buddy app scanning a URL for tracking gaps across 10 tag platforms including GA4, Google Tag Manager, and Meta Pixel
Audit your analytics in one message
Buddy app building a 30/60/90-day Google Ads growth roadmap
Your 30/60/90 growth roadmap
Capabilities

One chat. The whole job.

Buddy isn't an audit tool with a chat bolted on — it's a media manager. Here's the day-to-day work it handles for Google Ads.

Build campaigns & ad groups

Describe the offer; Buddy drafts launch-ready structure — ad groups, keywords with match types, pre-loaded negatives, budgets, and expected CPC ranges.

Write ads & creative

RSA headlines and descriptions tuned to your offer and intent, pinned for Ad Strength, plus sitelinks, callouts, and asset-group copy for PMax.

Fix bids & budgets

Finds budget-capped winners, bid-strategy mismatches, and wasteful adjustments — then gives you the exact changes with the reasoning and estimated impact.

Hunt wasted spend & negatives

Flags leaking search terms, quantifies the monthly waste in dollars, and hands you the negative-keyword list to stop it.

Audit everything

A 250-point account audit with a score, prioritized fixes, and evidence — plus one-message tracking scans across GA4, GTM, Meta Pixel, and 7 more platforms.

Research & strategy

Keyword expansion grouped by intent and match type, competitor gaps, and 30/60/90-day growth roadmaps tailored to your vertical and budget.

Under the hood

One codebase, the full agent

The app is a native client for the same backend that powers Buddy on the web — the Cloudflare Workers gateway, the orchestrator loop, 231 API actions, and 6 sub-agents. Nothing was watered down for mobile.

Buddy chat, tuned for PPC

Natural-language answers that map to how practitioners actually structure accounts, test creative, and defend budget — not generic marketing platitudes.

Creative Validator

Camera → validate → resize. Check assets against 50+ ad platform specs before submission and stop losing launch dates to avoidable rejections.

Dashboard & real-time signals

Campaign performance at a glance, with quick reads for the train and deeper dives for when you're back at your desk.

Sign in with Google or Apple

Your existing ahmeego.com account, credits, and connected Google Ads accounts carry over. Credits sync across web and mobile in real time.

Push notifications

Get pinged when credits run low or something needs your attention — so the agent works even when the app is closed.

PDF & CSV export

Export any chat, audit, or report as a real PDF straight to the system share sheet. CSVs ride the same path.

Getting started

Three ways to use Buddy today

Phone, tablet, or browser — pick your favorite.

In your browser, right now

Buddy on the web is the exact same agent — chat, audits, and all 9 free tools. It works great on a phone browser too.

From the stores

Both stores are live: get Buddy on the App Store for iPhone and iPad, or on Google Play for Android.

Follow the build

The full story — architecture, store-review saga, and what's next — is on the blog and itallstartedwithaidea.com.

FAQ

Questions, answered

What is Buddy by Ahmeego?

Buddy is an AI media manager for Google Ads. Instead of dashboards and menus, you chat in plain English and Buddy does the work: campaign builds, ad copy, bid and budget fixes, negatives, 250-point audits, keyword research, tracking checks, and 30/60/90 strategy. It runs on iPhone, Android, and in any browser.

Why would I use Buddy instead of managing Google Ads myself?

Google Ads punishes unmanaged accounts — search terms drift, budgets cap out on winners while low-intent queries burn spend, and creative goes stale. Most small accounts leak 10–20% of budget to fixable waste. Buddy finds those leaks, explains every fix with the reasoning, and drafts the corrections — so you get media-manager-level upkeep without agency retainers or hours in the interface.

Can Buddy build a Google Ads campaign for me?

Yes. Describe your offer and Buddy drafts the full launch-ready structure — ad groups, keywords with match types, pre-loaded negatives, RSA headlines and descriptions, sitelinks, plus a suggested daily budget and expected CPC range.

Does Buddy work for agencies managing multiple accounts?

Yes. Buddy works across every connected Google Ads account, so agencies and in-house teams can audit, optimize, and report on all clients from the same chat — on desktop or from a phone.

Where can I download the apps?

Both apps are live now. Download Buddy by Ahmeego on the App Store or on Google Play — or search "Buddy by Ahmeego" in either store. The full backstory is in the announcement post.

Is the app free?

The download is free. Chat and tools use the same account and credits as the web version — free tier included, Buddy Pro at $9.99/month, or pay-as-you-go credit packs. Nothing is repriced for mobile. See pricing.

What can Buddy actually do from a phone?

Everything the web agent does: a 250-point account audit, wasted-spend analysis with negative-keyword recommendations, keyword expansion grouped by match type, RSA copy drafting, 30/60/90 roadmaps, analytics tag scanning, and a camera-powered creative validator covering 50+ platform specs.

Do I need a new account?

No. Sign in with Google or Apple and your ahmeego.com account, credits, and connected Google Ads accounts carry over automatically.

Who builds this?

Buddy is built by John Williams at It All Started With A Idea — a practitioner with 15+ years and $350M+ in managed Google Ads spend. The agent stack is open-source on GitHub.

Put Buddy in your pocket.

Same agent, same audits, same tools — now on the App Store and Google Play, or right here in your browser.

Download for iOS → Get it on Google Play

AHMEEGO is not affiliated with, endorsed by, or sponsored by Google LLC or Apple Inc. Google Ads, Google Play, and Android are trademarks of Google LLC. Apple and the App Store are trademarks of Apple Inc.