Ad sales CRM that knows the difference between an RFP and an IO.
HubSpot and Salesforce don't natively understand RFPs, IOs, holding-co rollups, or the difference between forecast and booked. Boostr and Operative do — but their daily floor view isn't the screen the sales floor opens. Ahmeego is. Live at adsales.ahmeego.com.
The KPIs that actually run a ad sales floor
These aren't custom fields. They're the columns that already exist when you open your ad sales demo:
- Active RFPs · weighted forecast — Pipeline with probability + close-date stage.
- IO Status · booked / pending / paused — Live by account exec.
- Forecast vs Booked · MTD — The number the publisher meeting opens with.
- Holding Co Rollup — Account → Agency → Holding Co. WPP, IPG, Publicis, Omnicom.
- Avg Cycle Days · RFP → IO — By rep, by category.
- Churn Watch · expiring annual deals — 90-day renewal pipeline.
What's built in (no custom-objects required)
RFP pipeline first-class
RFP arrival → response sent → revision → IO. Status owner stamped. Avg cycle time tracked.
IO management
Booked vs pending vs paused. Pacing badges. Spec changes auto-routed to AdOps.
Forecast vs booked ribbon
Weighted-pipeline forecast vs booked dollars. The morning number for the publisher meeting.
Agency / holding-co rollup
Account → Agency → Holding Co. WPP, IPG, Publicis, Omnicom modeled out-of-the-box. Group-level spend.
AI coaching for ad sales managers
My Day surfaces stalling RFPs, fading agency relationships, accounts at risk. Stand-up script with the top three plays.
Rep view + manager view
Scoped views so reps see their book; managers see the floor. Approval workflow for IO discounts.
Why generic / adjacent tools fall short for ad sales sales
We don't think these tools are bad — many are excellent at what they do. They just don't show the production picture a floor manager needs at 9 a.m.
| Tool | Where it leaves a gap for ad sales teams |
|---|---|
| Boostr | Strong ad-sales CRM with native RFP/IO concepts. Excellent reporting. Where Ahmeego differs: daily AI coaching surface + unlimited seats. Read the full vs HubSpot comparison for adjacent context. |
| Operative.One | Enterprise ad-ops stack. Powerful and heavy. Often paired with a separate sales CRM. Ahmeego is the sales side. |
| Salesforce Media Cloud | Enterprise build. 6+ months. Custom objects for IOs. Overkill for most regional publishers. |
| HubSpot / Pipedrive | Generic CRMs. Reps map deals to RFP/IO concepts manually, in custom fields. Floor view never quite matches the way an ad-sales team talks about a deal. |
| Excel + Outlook | Honest answer — many regional publishers run RFP tracking in Excel. Ahmeego is the spreadsheet, team-wide and live. |
Read the deep-dive: Ahmeego vs Boostr →
Pricing for ad sales teams
One flat build fee. Unlimited seats. No per-rep upsell, no "platform tax." Most ad sales teams (5–50 reps) land in the standard tier. See the full breakdown on pricing.
Frequently asked questions — Ad Sales
Does Ahmeego replace Boostr?
For floor visibility and AI coaching — yes. For granular media planning and AdOps trafficking — no, you'd keep a tool like Operative or your ad server. Many publishers use Ahmeego at the sales-floor layer and an ad server beneath it.
How do you model agency relationships?
Three-level hierarchy: Account → Agency → Holding Co. Holding cos seeded with WPP, IPG, Publicis, Omnicom, Dentsu, Havas; custom holdcos addable. Spend rolls up at each level.
Can a sales rep see only their book?
Yes. Per-rep scoping by default; managers see their team; publishers see the floor. Account assignment via territory or named-account list.
Do you handle multi-currency / multi-region?
Yes — USD default. EUR, GBP, CAD, AUD supported. Forecast / booked roll up in publisher currency with daily FX.
What about programmatic / direct deals?
Direct-sold is the primary workflow. Programmatic deal IDs can be tracked as a deal type for reporting, but trafficking sits in your ad server.
Can it handle a multi-property publisher (network of sites)?
Yes. Each property is a sellable inventory unit; deals carry property attribution. Property-level performance rolls up to the publisher view.
Prefer a 20-minute call?
If a form feels heavy, book a quick call with John instead. We'll talk through what you'd track, your team size, and whether this is a fit — no pitch.
Book a 20-min intro call →Your ad sales CRM, live in 14 days.
Skip the 90-day Salesforce build. Pick the ad sales demo, request your tracker, and we configure it for your team — your week, your KPIs, your rollup rules.