Automation & Scripts: practitioner answers
Automation covers Google Ads scripts, the Google Ads API, rules and AI agents that read and change accounts programmatically, and the guardrails that keep those changes safe.
Tools for this topic
All 21 answers
- 10 things I wish I knew before diving into AI automation ...
10 things practitioners wish they knew before building AI automations: start small, master HTTP requests, clean your data first, and define production-ready…
- the 'just use zapier' advice breaks the second the workflow ...
Zapier breaks when workflows need judgment, not just data movement. Here's exactly where static automation fails and how to build a hybrid LLM-agent…
- What's the most useful thing ChatGPT has built for you?
The highest-ROI things ChatGPT builds for marketers: Google Ads Scripts, Python reporting pipelines, Custom GPTs, and workflow automations that compound…
- I let Google's "Optimization Experts" optimize my ads, so ...
Google's auto-applied recommendations and account reps often hurt performance. Learn which automations to disable, when Smart Bidding works, and how to…
- Meta Ads Posting Automation Workflow
ChatGPT can't post Meta ads alone — learn the three-layer automation stack (LLM + orchestration + Meta Marketing API) that actually works in production.
- how can I automate workflow with a custom command in ...
How to automate a Claude workflow with a custom command: use Projects and system prompts for no-code automation, or the API with Make/n8n for full pipelines.
- Confessions of a Custom GPT Geek (Or how I accidentally ...
How to build Custom GPTs that actually save time: the four-layer architecture, highest-value use cases, common mistakes, and when to graduate to a full AI…
- People who switched to Claude from either Gemini or ...
Claude beats ChatGPT on complex instruction-following and long-context work; ChatGPT leads on no-code integrations and image generation; Gemini wins for…
- Google Docs style workflow automation
Learn how to build Google Docs-style workflow automation using plain-English SOPs and AI agents, with a practical step-by-step methodology for marketers and…
- AI can build Automation workflows now… why not the ones ...
AI designs beautiful automation workflows but can't run them yet. Here's why that gap exists and how to get real productivity from AI in automation right now.
- How does ChatGPT decide which businesses to ...
ChatGPT recommends businesses based on training data patterns — frequency, source authority, reviews, and UGC — not a paid directory. Here's how to improve…
- What is the best model for general marketing?
Claude Sonnet leads for ad copy and automation; GPT-4o for image generation and UI; Gemini for Google Workspace. Here's the task-by-task framework.
- Claude custom projects in the automation workflow?
Claude Projects can't be called via API, but you can replicate all three features—system prompt, document context, and memory—directly in Make.com or n8n…
- Recommended daily spend?
Calculate the right Google Ads daily budget for local service businesses using the 10x CPC rule and a max-CPA formula — with realistic ranges by industry.
- AI Max/AI Performance Max for B2B?
AI Max and Performance Max can work in B2B, but only with offline conversion imports, sufficient volume, and tight guardrails — here's the full setup…
- What are the best marketing prompts for ChatGPT?
Discover the best ChatGPT marketing prompts for ads, email, landing pages, and content — with structured frameworks a paid media specialist actually uses in production.
- Enhancing workflow with ChatGPT
Learn how to enhance your workflow with ChatGPT using prompt architecture, iterative refinement, context management, task decomposition, and automation integration.
- Are you automating any life or work tasks with ChatGPT, if ...
Discover exactly how marketers and business owners are automating real work with ChatGPT — from Excel macros to AI agents — with actionable frameworks and honest benchmarks.
- AI Max Optimization for Search Campaigns
Learn how AI Max for Search campaigns actually performs, what settings to configure first, and how to run a proper test based on $350M+ in managed spend.
- Google Ads has plenty of data, but getting real answers is ...
Google Ads has tons of data but finding real answers is hard. Learn the 5-layer diagnostic framework and reporting stack to surface actionable PPC insights faster.
- Advice on Managing Google Ad Budget
Learn how to manage Google Ads budgets using the 20% rule, scaling strategies, automation tools, and seasonal planning from a $350M+ PPC expert.
Official documentation
- Google for Developers: Introduction to the Google Ads API
- Google for Developers: Google Ads Scripts product overview
- Microsoft Advertising: Microsoft Advertising Help
- OpenAI: OpenAI Platform documentation
- Anthropic: Intro to Claude
- Anthropic: Claude Code overview
- Model Context Protocol: What is the Model Context Protocol (MCP)?
- Wikipedia: Pay-per-click
- Wikipedia: Search engine marketing