Account Structure: practitioner answers

Account structure is how campaigns, ad groups, keywords and settings are organized. It affects control, reporting, and how much data automated bidding has to learn from.

Tools for this topic

All 5 answers

• AI Workflow organization

  Learn how to organize your AI coding workflow with Claude from scratch — project briefs, context management, vertical slices, and Git habits that actually work.

• How to increase Quality Score for large number of keywords

  Learn how to systematically improve Quality Score for large keyword sets with actionable ad group structure, ad copy, and landing page tactics from a senior PPC specialist.

• How to Properly Structure a Search Campaign?

  Learn how to properly structure Google Ads Search campaigns in 2024–2025, including campaign segmentation, ad group themes, match types, and Smart Bidding alignment.

• Best practice Search campaign

  Learn proven Google Search campaign best practices for structure, bidding, match types, and ad copy from a specialist with $350M+ in managed spend.

• Quality Score in Google Ads stuck - Need help/suggestions!

  Learn how to fix a stuck Google Ads Quality Score with actionable tactics covering ad relevance, expected CTR, and landing page experience from a senior PPC specialist.

Official documentation

1. Google Ads Help: About keyword matching options
2. Google Ads Help: About changes to phrase match and broad match modifier
3. Google Ads Help: About negative keywords
4. Google Ads Help: About the search terms report
5. Google Ads Help: Target ads to geographic locations
6. Google Ads Help: About campaign settings
7. Google Ads Help: Organize your account with ad groups
8. Google Ads Help: Create a campaign
9. Wikipedia: Pay-per-click
10. Wikipedia: Search engine marketing