Local & Maps: practitioner answers

Local advertising: location targeting, location assets linked to a Google Business Profile, and Local Services Ads for service businesses.

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• How do I work with an absurdly low budget

  Learn how to run effective Google Ads campaigns for local service businesses on a tight budget, with actionable strategies for keywords, bidding, and targeting.

Official documentation

1. Google Ads Help: About assets
2. Google Ads Help: Target ads to geographic locations
3. Google Ads Help: About location assets
4. Local Services Help: Getting started with Local Services Ads
5. Microsoft Advertising: Microsoft Advertising Help
6. Wikipedia: Pay-per-click
7. Wikipedia: Search engine marketing