Frequently asked
What does GMB management actually involve?
Five things in priority order: profile completeness (categories, attributes, services, hours, photos), post
cadence (weekly minimum), review acquisition + reply (24-hour SLA on negatives), Q&A seeding + monitoring,
and citation consistency across the web. Done well, this is the cheapest local SEO lift available.
How does GMB tie to local pack ranking?
Three primary signals: relevance (categories + services + content match), distance (your address vs the
searcher), prominence (review count, review velocity, citations, links). We can't change distance, but we can
move relevance and prominence aggressively in 60-90 days.
Do you handle multi-location businesses?
Yes. Multi-location GMB needs the Business Profile Manager linked at the parent + child level, consistent NAP
across all locations, location-specific photos and posts, and dedicated review monitoring per location. We've
worked with insurance agent networks and multi-rooftop auto groups in this exact pattern.
What about review velocity?
Post-purchase / post-service request flow with the customer's email and SMS. Direct GMB review link (not a
generic review-gating page — Google penalizes those). Reply within 24 hours on negatives, within a week on
positives. Review schema + AggregateRating mirrored on the site.
Are GMB posts worth the effort?
Yes for relevance, marginal for ranking. Posts are best used for offers, events, and product highlights — they
show up in the GMB panel and drive direct conversions. Don't expect them to move the needle on local pack
ranking by themselves; they're part of a coherent profile, not a silver bullet.
Do you fix suspended profiles?
Yes, when the suspension is reversible (verification mismatch, category dispute, hours conflict). When the
suspension is policy-based (fake address, multiple unrelated profiles), the right answer is to come into
compliance, not to gameplay the appeal — Google's local team is more sophisticated than most agencies admit.
